PEN AND PAper... OH MY! (2)

It may surprise you but our biggest competitor is simply pen and paper. Even though we are living in the age of innovation and technology, sports clubs are still are on the lower end of the scale when it comes to adopting and leveraging technology at their club or facility. The biggest push-back we continue…

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Reservations might be the most troublesome aspect of a tennis club. Confusions are bound to arise, but your software should take care of organization for you, shouldn’t it? it all comes down to buying the right software. If you’re looking for a change, read on to discover ways to improve your automated reservation system. 6…

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Are you looking to drive more foot traffic to your club’s events and tournaments? Event marketing can be tough. Just look at the Fyre Festival as an example of how large-scale event marketing can turn into a disaster and ruin a brand. Read on to learn 3 unique ways to promote your club’s events and…

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A guy serving a tennis ball.

If you’re not using Facebook to market your country club events, you’re missing out on a huge opportunity for exposure. After all, there are over two million Facebook users worldwide! Using this platform to spread the word about your club’s events is an effective way to bolster your business. And it’s super simple, too. Want…

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You probably don’t need a reminder to keep your club fresh, clean, and operating smoothly. Those are table stakes for any club committed to keeping current members happy and attracting new ones. However, in the Digital Age, an appealing and useful club website is equally important. Without a strong presence on the web, you risk…

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You would be forgiven for asking what is pickleball, although it’s only a matter of time before that question becomes redundant. Pickleball was created in the mid-1960’s but recently it has become one of the fastest growing sports in the United States — so popular that many cities in Utah have started to build dedicated…

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When a member joins your club, it comes with an expectation they will be treated the same as every other member. Bottom line – no preferential treatment. If members are not able to have the same access to opportunities as others, they will begin to question why, and their perceived value of their membership will…

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When a member is looking for a club to join and play at they look at your overall amenities and what I like to call “side perks”. Does your club provide high quality teaching pros to help improve or teach them the fundamentals?  Does your club provide resources so they can practice on their own…

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