Members, guests, players, spectators, consumers – call them what you like but these are the  people who pay to use your facility and buy your products. Happy Members = Revenue. Member Problem: NO Accessibility (and Visibility) to the Availability of courts. With anything that someone pays for, they expect to have immediate access to it.  If that…

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The majority of club members want to get better.  Even in social matches, people are naturally competitive. So how does this relate to member retention?  It’s an easy question to answer – members expect part of the value you are bringing is a way to provide them the resources to improve their game. Whether that…

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